Email marketing is an effective way to reach out to a large number of people at once. It allows businesses to connect with their target audience directly and promote their products and services. Here are some reasons why you should consider using email marketing:
1. Cost-effective
Email marketing is one of the most cost-effective marketing strategies available today. It doesn’t require a large budget to send emails to a large number of people. All you need is an email list and a good email marketing tool.
If you’re not sure how to pick one from the many choices, read this free guide.
2. Targeted audience
Email marketing allows you to reach out to your target audience directly. You can segment your email list based on demographics, interests, and behavior to ensure that your message is relevant to your subscribers.
3. Build relationships
Email marketing is a great way to build relationships with your subscribers. You can keep subscribers engaged and interested in your creator journey by sending regular updates, newsletters, and promotions.
Obviously, there is a point of too much as well. Don’t overdo it. Daily emails might get annoying quickly, depending on the topic, niche, and length of your newsletter. Shortform can be a great choice for some, though. Read more about that here.
4. Trackable
Email marketing & emails in general are highly trackable, which means you can measure the effectiveness of your campaigns. You can track open rates, click-through rates, and conversion rates to see how well your emails are performing.
Even the easiest, free platforms (like Substack) offer most of these details.
5. Increased ROI
Email marketing has a high return on investment (ROI). For every $1 spent on email marketing, businesses can expect an average return of roughly $44.
That is a considerable return. Facebook ads, in comparison, have an average ROI of below $10. However, this does depend on a multitude of factors.
The bottom line
In conclusion, email marketing is a powerful tool that can help creators connect with their target audience and achieve their marketing goals.
If you’re not already benefiting from email marketing, it’s time to start. Email lists are not going away anytime soon. Start now.
