Medium has introduced lists quite a while ago, and it is still a highly undervalued feature, in my opinion.
Lists offer a lot of value and cool use cases.
Let’s explore a few!
What are lists?
Let’s start with the basics.
Medium lists allow you to organize and categorize content on the platform.
Every Medium user has a default reading list to save stories for later. That’s just what it sounds like. A list to keep your to-read stuff.
But you can also create custom lists to group content any way you want — your own posts, other people’s posts, or a mix.
Lists get a unique name and URL that can be shared.
They have a default public visibility, but you can also make lists private.
Creative ways to use lists in 2024
While lists serve the obvious purpose of organizing content, they can do so much more to boost your writing.
Here are some creative ways to utilize lists this year:
Curated content hubs
Let’s start easy.
Make lists based on topics or themes, then populate them with a mix of your best stories and other recommended content.
This turns lists into curated hubs filled with valuable info on a subject. Share list links prominently.
Monthly or quarterly recaps
Another simple idea.
Create lists for each month or quarter to recap your top stories published in that timeframe.
This gives readers a chronological way to catch up on your writing.
Evergreen content collections
Build lists around your evergreen, non-time-sensitive stories that will remain relevant.
Share these lists consistently over time to maximize the shelf life of your best work.
Link in article footers
Into the advanced stuff.
Embed links to relevant lists in your article footers, instead of just linking individual stories. This exposes readers to more of your content with each click.
Share lists socially
Promote your lists themselves on social media, not just individual stories.
The variety piques interest.
Catchy list titles entice clicks.
It’s a shame so few people use lists to share stuff.
Keys to list success in 2024
To get the most impact from your Medium lists this year, keep these tips in mind:
- Have a strategy. Plan how lists will amplify specific goals. Don’t just create lists arbitrarily.
- Name lists catchily. Lol, what a word. Treat titles like headlines to capture attention.
- Curate carefully. Select only the best, most evergreen content for lists.
- Share lists frequently. Promote on social media, link in articles, get the word out.
- Review and refresh. Evaluate lists regularly to keep content relevant and timely.
- Consolidate when needed. Merge or eliminate stagnant lists that aren’t serving a purpose.
The bottom line
Approaching Medium lists strategically provides good opportunities to expand your reach and readership in 2024.
Lists are not just a private sorting element. They can be used in cool ways.
They allow you to recycle and repurpose your best content in an engaging format.
With a plan and some effort, your lists may become a secret weapon this year!
