There’s still time to join the newsletter and email marketing boom. Here are 40 quick reasons why you should:
- Over 4 billion people worldwide use email, with 306 billion emails sent per day.
- Email has a median ROI of $42 for every $1 spent.
- Email marketing drives 20% of all e-commerce orders.
- Over 80% of consumers prefer to get company information via email over social media.
- Personalized subject lines improve open rates by 26%.
- Emails sent on Tuesday, Wednesday, and Thursday get the highest open rates.
- Mobile optimization increases click-through rates by up to 96%.
- Emails with 6 to 1 subject lines get the highest open rates.
- Over 90% of customers check their email on mobile devices.
- Segmenting your email list can improve click-through rates by 95%.
- Email automation increases revenue by 10% or more for 83% of companies.
- The ideal email length is 50–125 words long.
- Over 50% of emails are opened within the first hour of delivery.
- Email click-through rates are 2–3 times higher than social media.
- Email generates $44 for every $1 spent, the highest ROI of any marketing channel.
- GIFs in emails can increase open rates by up to 200%.
- Abandoned shopping cart emails have a 60–70% redemption rate.
- Email is 40 times more effective at acquiring customers than Facebook or Twitter.
- Smartphones generate 54% of all email opens.
- Email adoption is still growing, up over 50% since 2002.
- Over 80% of customers prefer communication from businesses via email rather than social media.
- Personalized subject lines have 26% higher open rates than generic subject lines.
- Email newsletters help companies acquire 4 times as many new customers compared to social media.
- Segmenting an email list improves click-through rates by 95% on average.
- Only 18% of emails are actually opened, but they still drive more conversions than social media.
- Email automation increases revenue by 10% or more for 8 in 10 companies.
- Email newsletters are considered 50 times more effective at customer acquisition than Facebook or Twitter.
- Abandoned shopping cart emails enjoy 60–70% redemption rates from users.
- Scheduling emails to be delivered early morning or after work boosts open rates.
- The best day to send emails is Tuesday between 10am and 3pm.
- Plain text emails have higher open rates than HTML-formatted emails.
- Links included in email signatures can improve CTRs by 55–70%.
- Emails sent between 10–11 AM get higher open rates.
- Abandoned shopping cart emails have a 70% redemption rate.
- Personalized emails improve click-through rates by 14% and conversions by 10%.
- Emails sent between Tues-Thurs enjoy higher open rates.
- Email automation increases revenue for 83% of companies by 10% or more.
- Email newsletters help acquire 4x more customers than social media.
- Mobile-optimized emails improve click-through rates by 96%.
- Adding interactive elements like quizzes or assessments in emails can increase click-through rates by up to 400%.
Convinced? Then what are you waiting for?